Privacy Policy

Who we are

Welcome to Smilerite

Smilerite (“we,” “our,” or “us”) is dedicated to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit https://smilerite.co.za (the “Website”). By using our Website, you consent to the practices outlined here.

Effective Date: 29 November 2024

1. Who We Are

Our website address is: https://smilerite.co.za. Smilerite is a South African retailer of dental and oral hygiene products.

2. Information We Collect

a. Information You Provide

We collect information you provide directly to us, including:

• Personal Information:

• Name

• Email address

• Phone number

• Shipping and billing addresses

• Payment information (securely processed via third-party providers)

• Account Information (for registered users):

• Username

• Password

b. Information Collected Automatically

When you browse our Website, we may collect:

• IP address

• Browser type and version

• Device type

• Operating system

• Referring/exit pages and URLs

• Time zone and language settings

c. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. These may include:

• Session cookies for navigation.

• Persistent cookies for remembering preferences.

• Analytical cookies for Website performance monitoring.

Note: You can adjust your browser settings to manage or disable cookies.

d. Comments and Media

• Comments: When visitors leave comments, we collect the data shown in the comments form, the visitor’s IP address, and browser user agent to detect spam.

• Media: If you upload images, avoid embedding location data (EXIF GPS) as visitors can download and extract this information.

3. How We Use Your Information

We use your personal data for purposes including:

• Order Fulfillment: Processing, shipping, and delivering your orders.

• Customer Support: Responding to your inquiries or complaints.

• Marketing: Sending promotions or newsletters (only if you opt-in).

• Website Optimisation: Improving functionality and user experience.

• Security and Fraud Prevention: Detecting and preventing security threats or fraud.

• Compliance: Meeting our legal obligations under applicable laws.

4. Sharing Your Data

We do not sell your data. However, we may share it with:

• Service Providers: Payment processors, couriers, hosting services, and analytics platforms.

• Law Enforcement: When required by law or to enforce our terms.

• Third-Party Links: Our Website may include links to external sites, which are governed by their own privacy policies.

5. Data Retention

We retain your personal data for as long as necessary to:

• Provide our services.

• Fulfill legal, accounting, or reporting obligations.

• Ensure seamless Website operation.

Retention Periods:

• Comments and metadata: Indefinitely.

• Customer account information: Until account deletion or request for data removal.

6. Your Rights

Under POPIA and GDPR, you have the following rights:

• Access: Request a copy of the personal data we hold about you.

• Correction: Update any inaccurate or incomplete information.

• Erasure: Request deletion of your personal data (subject to legal obligations).

• Data Portability: Receive a structured, commonly used format of your data.

• Withdraw Consent: Opt-out of marketing communications.

To exercise these rights, contact us at info@smilerite.co.za.

7. Data Security

We implement robust measures to protect your personal data. These include:

• Secure Sockets Layer (SSL) encryption for data transmission.

• Restricted access to sensitive information.

• Regular monitoring and updates to security protocols.

Despite our efforts, no system can guarantee absolute security.

8. International Data Transfers

If you access our services from outside South Africa, your data may be transferred and processed in South Africa. We take steps to ensure adequate protection of your information.

9. Cookies Policy

When you visit our site:

• You can accept or reject cookies via your browser settings.

• Some cookies are necessary for the Website’s functionality, while others enhance your experience or provide analytics.

10. Changes to This Policy

We may revise this policy periodically. Significant changes will be highlighted on our Website, and your continued use constitutes acceptance of the updates.

11. Contact Us

If you have questions about this policy or wish to exercise your rights:

• Email: info@smilerite.co.za

• Address: 1 Kloof Road, Sea Point, Western Cape, 8005